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- This Week's Buzz: Makeup and Nail Trends + Self-Care Secrets
This Week's Buzz: Makeup and Nail Trends + Self-Care Secrets
Trending looks, wellness tips, and salon success strategies inside
Team Hive
July 15, 2024
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🚀 5 STEPS TO TRANSITION FROM A BEAUTY PRO TO SUCCESSFUL SALON OWNER
"Establishing the foundations of the business before the beauty services is game-changing. Beauty professionals can learn while taking care of their clients and making money," says Karen Kaminski
Step 1: Facility & Space Selection
Step 2: Business Setup
Step 3: Branding & Marketing
Step 4: Client Retention
Step 5: Financial Management
Interested in an Employee to Owner Program? Allure has an offering to help beauty professionals transition into successful salon owners by providing comprehensive support and guidance through the above steps. The program has helped many professionals establish and grow their salon businesses.
📌 PROTECTING YOUR HANDS AS A MASSAGE THERAPIST: TIPS FOR A HEALTHY CAREER
As a massage therapist, it is essential to prioritize the health and well-being of your hands. Repeated strain and fatigue can lead to hand injuries, which can significantly impact your career. Here are some practical tips to help you avoid hand injuries and maintain healthy hands for a long massage career.
TDLR
Limit grasping movements: Use petrissage judiciously and substitute other strokes when possible.
Limit digit-intensive massage: Avoid using fingers and thumbs excessively.
Use the table as a fulcrum: Take advantage of the table’s padding to reduce hand strain.
Use hands sparingly: Consider using hands only for warming up or connection strokes.
Use alternative tools: Explore the variety of tools available to reduce hand strain.
Limit Grasping Movements - Petrissage, a crucial technique in massage therapy, involves grasping and kneading muscles. Limit grasping movements and substitute other strokes, such as wringing, compression, or using forearms, to reduce strain.
Limit Digit-Intensive Massage - Certain areas, like the feet, hands, face, head, and neck, require more specific techniques involving fingers and thumbs. Use alternative tools whenever possible and avoid deep petrissage, which can cause excessive strain.
Use the Table as a Fulcrum - The table can be a valuable tool in reducing hand strain. Use the padding to create a fulcrum point, allowing your hands to work smarter, not harder. This technique can be applied to various areas of the body, such as the neck, back, and legs.
Use Hands Sparingly - Consider using your hands only for warming up areas before deeper work or as a connection tool. This approach can help you avoid overusing your hands and reduce the risk of injury. Ask yourself what other tools you can use to achieve your desired outcome.
Use Alternative Tool - There are many alternative tools available to reduce hand strain. Knuckles can be used for pressure on various areas, fists for effleurage, compression, and tapotement, forearms for broad strokes, and elbows for deeper work on the back and glutes.
By incorporating these tips into your massage practice, you can protect your hands and enjoy a long and healthy career as a massage therapist.
✨THE “UGLY” MANICURE SHADE ALL THE COOL GIRLS ARE WEARING RIGHT NOW
 @haileybieber | Vogue's fashion writer, Daniel Rodgers, recently highlighted a new trend where "brat green" is becoming the latest fashion statement, inspired by Charli XCX's album and characterized by a distinctive slime green shade. This trend is making its way from high-profile fashion scenes like Vogue World: Paris to everyday nail art, replacing traditional summer pastels with its eye-catching, slightly offbeat allure. |
Manicurist Eri Narita, credited with the brat-green French tips at Vogue World, drew inspiration from the greens of tennis courts—grass and balls alike. She elevated the look with 3D “V” designs on models' ring fingers, adding a chic touch.
Elsewhere, pregnant model Adwoa Aboah sported a brat-green manicure with her leopard print ensemble at her baby shower, opting for a bold block color on short nails that complemented her style and showcased the statement shade as she celebrated with a caress of her bump. Hailey Bieber has also embraced the trend, experimenting with glow-in-the-dark green in the past.
The trend isn’t just for daring dressers. Even manicurists known for their clean girl aesthetic, like Georgia Rae, have embraced it, showcasing brat-green French tips on their feeds.
Whether worn as a solid color or part of intricate designs (such as Imarni's snakeskin bubble technique), summer 2024 invites experimentation with this unexpected color trend. The slimier, the better!
Reference: https://www.vogue.co.uk/article/
🔥THE 'ISLAND GIRL MAKEUP' TREND
Premium Beauty News with ETX Studio (Photo: Vuk Saric/Getty Images©)
This trend captivates social media as summer approaches, offering a sun-kissed, beach-inspired complexion regardless of location. It aims to replicate the natural radiance of island living, featuring a subtly golden tone with flushed cheeks.
This trend has exploded on TikTok with over 10.5 million posts, showcasing tutorials for achieving its luminous aesthetic. Key elements include prepping the skin with SPF-infused day cream and strategic use of concealer, bronzing powder, and blush to enhance a healthy glow. Blush, once overlooked, has regained popularity post-pandemic for its ability to enhance natural beauty with minimal product.
🌟 IS LASER HAIR REMOVAL A SAFE PROCEDURE FOR SUMMER?
 Helen Quayle is the founder and owner of LaserHQ, LaserHQ specialises in laser hair removal and laser tattoo removal and trains its team on LBTQG+, PCOS and hormone health, skin cancer and domestic violence awareness. | Laser hair removal has often been discouraged during summer due to safety concerns, but Helen Quayle, founder of LaserHQ, challenges this perception. With advancements in technology and meticulous aftercare, she asserts that laser treatments can offer a hassle-free, enduring solution for maintaining hair-free skin even through busy holiday periods. Quayle highlights the Elysion Pro device used at LaserHQ, equipped with sun-safe modes and Crystal Freeze technology, ensuring skin protection and comfort during treatments. She advises practitioners to verify their equipment’s suitability for summer use to maintain safety standards. |
🌟 EFFECTIVE DELEGATION AND TIME MANAGEMENT FOR SALON OWNERS
 | As a salon owner, managing your time effectively is crucial for the success and growth of your business. With numerous responsibilities, from overseeing daily operations to strategic planning, it can be challenging to stay organized and productive. However, by implementing effective delegation and time management strategies, you can streamline your workflow, reduce stress, and focus on the core aspects of your salon. |
Delegation is a powerful tool that can help salon owners free up their time and empower their employees by identifying their skills and strengths and assigning tasks accordingly. This not only unburdens your schedule but also allows your staff to take on more responsibilities. Implementing effective time management strategies, such as setting specific, measurable, and time-bound goals for growth and development—like increasing client retention or expanding service offerings—can significantly improve your salon's productivity and profitability. Key strategies include:
Reducing distractions: Minimize time-wasting activities like excessive small talk and micromanaging your staff.
Automating salon operations: Utilize salon management software to automate tasks like reminders, online booking, and financial reporting.
Minimizing client cancellations: Establish a clear cancellation policy and enforce it consistently to reduce no-shows and lost revenue.
🌟 TIKTOK MARKETING TIPS FOR BEAUTY BUSINESSES
As the beauty industry continues to evolve, savvy businesses are leveraging the power of TikTok to reach new audiences and drive sales. TikTok has emerged as a crucial marketing platform, especially for targeting Gen Z consumers who make up a significant portion of the app's user base.
Understand Trending Beauty Topics - TikTok is a hub for the latest beauty trends, from #glitternails to #aginggracefully. Staying on top of these trends and incorporating them into your content can help you capture the attention of your target audience.
Prioritize Engaging Content - TikTok users are drawn to short, entertaining, and educational videos. Focus on creating tutorials, product unboxings, and founder POVs that provide value to your viewers. Remember to maintain a balance between promotional and non-promotional content to keep your audience engaged.
Leverage Influencer Marketing - Partnering with the right influencers can help you reach a wider audience and build trust with potential customers. Look for micro-influencers who align with your brand's values and have an engaged following within your target market.
Your Posting Frequency - Consistency is key when it comes to TikTok marketing. The top-performing beauty brands post an average of 4.2 times per week, so aim to maintain a regular posting schedule to keep your audience engaged. By incorporating these strategies into your TikTok marketing efforts, you can effectively reach and engage with your target audience in the beauty industry. Remember to continuously monitor trends, analyze your performance, and adapt your approach to stay ahead of the curve.
🌟 MICROBLADING EXPLAINED & ARTIST REQUIREMENTS FROM ASSOCIATED SKINCARE PROFESSIONALS
Microblading is rapidly becoming a sought-after advanced technique in the esthetic industry. For those with thin, sparse, or absent eyebrows, this procedure offers a promising solution. It's no secret that perfectly groomed brows are a hot trend, with clients willing to invest significantly in achieving them. Traditional methods like tweezing, waxing, and using gels, powders, and pencils can be tedious and often yield unnatural results.
Microblading is an appealing alternative for individuals who can't or prefer not to apply makeup daily, have lost their eyebrows due to medical conditions, or have thin brows from years of over-plucking. Known also as micropigmentation, permanent cosmetics, micro stroking, dermal implantation, or eyebrow embroidery, this career is rewarding, exciting, and lucrative.
What is Microblading?
Microblading is a semi-permanent cosmetic tattoo procedure that enhances sparse eyebrows by depositing pigment into the skin. A microblade, a hand tool with a tightly grouped array of 7–18 needles, creates fine scratches mimicking natural brow hairs. Unlike traditional tattooing, which uses solid fills, microblading creates each hair stroke individually for a more natural appearance. This meticulous process can take up to two hours or more, with results lasting 12–36 months, depending on the client's skin type. As the pigment fades over time, touch-ups are necessary to maintain the desired look. The procedure is relatively painless, thanks to the application of a topical numbing agent.
One of the significant advantages of microblading is that there is no downtime; clients can showcase their new brows immediately. Post-procedure care is essential to support the healing process and prevent premature fading of the pigment.
Contraindications
Microblading is best suited for individuals in good health with healthy skin. Since the procedure involves creating a wound, it is not recommended for those with autoimmune diseases, bleeding disorders, or skin conditions around the eyes. Individuals on blood thinners, acne medications like Accutane, or anti-aging products like retinol should proceed with caution. A thorough consultation and signed informed consent are necessary to ensure the client's suitability for the procedure.
After the initial session, some ink rejection and 60–80% fading or peeling can occur, necessitating a touch-up within 30 days. Although described as semi-permanent, the pigment is placed into the dermis, similar to other tattoos, but in smaller quantities, which accounts for its shorter lifespan.
Training Requirements
To become a microblading artist, it's crucial to check your state's regulations, as they vary widely. Some states have minimal training requirements, while others mandate up to 300 hours or more. Regulations may also differ at the city or county level, with some areas not regulating permanent cosmetics at all. Additional licenses or apprenticeships might be required, and permits, licenses, and inspections may be necessary from your state's health department.
Regardless of state requirements, investing in proper training is essential. Choose a reputable and accredited training provider. Organizations like the Society of Permanent Cosmetic Professionals and the American Academy of Micropigmentation offer support, educational resources, and networking opportunities. Membership in such associations provides a mark of distinction, keeps you informed of industry news, and helps build trust with your clients.
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