This Week's Buzz: Under Lashes, Retail Boosters, and 2024 Wedding Nails

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✨ UNDER LASHES: THE MAKEUP TREND THAT’S TAKING OVER THE INTERNET

Defined lashes are always in style, and while mascara is a classic, false lashes can achieve similar effects. Lash strips add density and fullness for glamorous looks, but under lashes are becoming the go-to for everyday wear. They offer a light, airy, and fluttery appearance that can be subtle or dramatic. Review the dos and don’ts to help you find the best system for your needs.

What are the benefits of underlashes?
Lashes are delicate, and removing stubborn mascara can be damaging, so traditional lash strips can cause even more harm. Underlash options attach beneath natural lashes, minimizing pull. While they provide a natural look, under lash extensions may be more damaging than disposables if applied too close to the skin, risking blocked follicles and ingrown hairs.

Applying and removing underlashes
Underlash clusters are easy to apply and require minimal skill, similar to cut lash strips that fit under your natural lashes. Experts advise applying them from the outer to the inner corner of the eye, ensuring placement above the waterline to prevent damage during removal. For easy removal, soak a cotton pad with remover or oil (like baby or coconut) and hold it over the lashes to dissolve the adhesive, then gently wipe them away with a tissue.

Tips for starting with underlashes

1. Start with a Professional: Get underlashes applied by a professional for the best results, especially if you’re new to the technique.

2. Choose Wisely: She emphasized selecting lashes that match your natural eye shape and style for a more harmonious look.

3. Practice Application: For those who prefer DIY, she suggested practicing with temporary underlashes first.

4. Use Minimal Makeup: Lighter eye makeup paired beautifully with underlashes, allowing them to shine without competing for attention.

5. Care for Your Lashes: Remove any mascara and keep the area clean to maintain the longevity of the underlashes.

🎯THE RISE OF HOME-BASED COSMETIC BUSINESSES

The natural beauty market is booming, with the global market projected to grow from $37 billion in 2022 to $85 billion by 2032. This growth is inspiring many indie beauty entrepreneurs to start their businesses at home, creating innovative natural and organic products.

If you're excited about joining this trend, here are the 7 key steps to start your own home-based cosmetic business:

1. Think Like a Beauty Entrepreneur: Cultivate a positive, growth-oriented mindset and create a clear vision for your business.

2. Create a Strong Brand: Develop a compelling brand story that resonates emotionally with your target market.

3. Decide on Your Business Model & Manufacturing Strategy: Choose a business model and manufacturing approach that fits your goals and resources.

4. Sort Out Your Finances: Establish a solid financial plan, including costing and pricing your products effectively.

5. Create Your Retail Strategy: Determine where and how you'll sell your products, whether through a website, market stalls, or high-end retailers.

6. Develop a PR, Marketing, and Sales Strategy: Infuse your passion into your marketing efforts and create a digital marketing strategy.

7. Write Your Business Plan: Outline your brand vision, product range, target customers, competitors, manufacturing and retail strategies, funding, and financial forecasts.

🔥 HAIR OILING IS TRENDING—HERE’S WHERE IT STARTED

Hair oiling has recently gained popularity on social media, distinct from using oil as a finishing touch. This practice involves leaving oil in the hair overnight to enhance its health and shine. Rooted in Ayurvedic traditions from India, hair oiling has been practiced for over 5,000 years. Founders Nikita Charuza of Squigs and Nikita Mehta of Fable & Mane grew up with this tradition as part of their self-care routines.

The process involves setting an intention of self-care, massaging oil into the scalp and hair, and leaving it overnight. This method not only stimulates hair growth and relieves stress but also helps remove dead cells and excess oil, allowing other hair products to work more effectively. Using warm oil can enhance relaxation and nourishment.

Benefits of hair oiling include promoting hair growth, nourishing dry hair, stimulating blood flow, delaying premature graying, and balancing the scalp. The practice is also noted for its mental health benefits.

🚀 5 TIPS TO BOOST RETAIL SALES

Retail products can contribute up to 25% of your total revenue, with higher margins than styling services. In today's competitive beauty industry, optimizing your retail strategy to boost sales and enhance your bottom line is crucial. Keep in mind, a successful retail program requires a team effort!

1. Educate and Motivate Your Team: Invest time in coaching and motivating your staff to sharpen their selling skills. Offer sales commissions and bonuses to incentivize top performers. Use regular team meetings to discuss new products and educate your team to build their confidence.

2. Leverage Stylist-Client Interactions: Your stylists can introduce retail products during a client's visit. Encourage them to recommend products to enhance the client's experience, especially after their service is complete.

3. Optimize Your Retail Displays - Ensure that your retail displays are visually appealing, well-organized, and easy to navigate. Consider creating themed displays or bundles to encourage impulse purchases.

4. Offer an Online Store: An online store is essential and allows you to reach a wider audience, offer 24/7 convenience, and flexible delivery and pickup options. Choose a platform that integrates with your salon software.

5. Promote Your Products: Leverage social media platforms to showcase products, share tutorials, and run targeted advertising campaigns. Your website can also serve as a hub for product information and offerings.

🌟DOES PREVENTATIVE NEUROTOXIN WORK TO SLOW AGING?

Preventative Botox aims to address fine lines before deep wrinkles form. Patients looking to get preventative neurotoxins may be starting to see fine lines but have yet to develop deep wrinkles. Regular injections are necessary, as neurotoxins generally last about three to four months.

Genetics plays a significant role in wrinkle formation. Those with strong facial muscles, which cause intense facial expressions, might benefit more from early treatment.

Choosing the right neurotoxin involves consulting a board-certified doctor. Dysport is popular among younger patients due to its quick results, while Jeuveau is noted for its gradual onset, reducing stiffness, which is favorable for younger individuals.

While preventative Botox is believed to weaken facial muscles to prevent wrinkles, there's limited data to support its long-term effectiveness. The concept is more theoretical, but it remains popular as a proactive approach to maintaining a youthful appearance.

📌THE ULTIMATE GUIDE TO BEAUTY MARKETING

Social Commerce Integration: Seamless integration of social commerce features for marketing driving conversions - leveraging social influence

Sustainability and Eco-Friendly Initiatives: Higlighting the brand's commitment to sustainability to appeal to environmentally conscious consumers.

Personalized Marketing and AI-driven Recommendations: Tailoring marketing messages to individual preferences for personalized product and skincare routine recommendations

Influencer Partnerships with Micro and Nano Influencers: Collaboration with influencers having smaller, highly engaged, and niche audiences to foster authenticity

User-Generated Content (UGC) Campaigns: Encouragement of customers to create community by sharing experiences through reviews, photos, and videos

Educational Content and Tutorial: Focus beyond product promotion. Create informative content like tutorials, skincare routines, and beauty tips.

Navigating the Beauty Marketing Landscape in 2024: Prioritization of authenticity, sustainability, and customer engagement to captivate the audience.

This guide is your essential roadmap for captivating your audience, driving sales, and making a lasting impact in the beauty industry.

🤩TOP TEN WEDDING NAIL TRENDS OF 2024

1. Long Nails: Long nails have emerged as the most popular trend, gaining an impressive 11,287,446 combined views and posts across TikTok and Instagram. From unique designs to vibrant colors, long nails offer endless possibilities for personal expression.

2. French Manicure: The timeless elegance of French manicured nails continues to capture hearts worldwide, with 9,406,341 combined views and posts showing off this iconic style. 

3. Short Nails: Embracing minimalism and functionality, short Nails have reached 6,338,707 combined social media views and posts, proving that less is indeed more for some. 

4. Almond Nails: Known for their flattering shape and versatility, almond nails have gained 4,182,041 combined views and posts on Instagram and TikTok, highlighting the charm of this feminine style. 

5. Square Nails: With 3,118,309 Instagram and TikTok views and posts, square nails make a bold statement with their clean shapes and sharp look, appealing to those seeking a chic look. 

6. Chrome Nails: Chrome nails have a total of 2,750,114 social media views and posts. The allure of chrome nails offers a high-shine finish that effortlessly elevates any manicure.

7. Green Nails: Making a vibrant splash on social media, green nails has gained 1,736,528 combined views and posts, embracing nature's hues just in time for spring. 

8. BIAB Nails: Offering durability and flexibility, BIAB nails have captured the attention of 1,578,756 combined viewers and posters, providing a long-lasting solution for flawless manicures. 

9. Pastel Nails: Embracing soft, muted tones, pastel nails have gained 955,785 combined views and posts. Pastel nails reflect a timeless appeal, complementing a wide range of styles and aesthetics.

10. 3D Nails: Pushing the boundaries of nail art, 3D nails have amassed 835,654 combined views and posts, showcasing intricate designs that add depth and dimension to any manicure.

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