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Your Weekly Playbook to Beauty Business Success 💰
Upselling, Top Hair Colors and Starting a Make-up Biz
Team Hive
August 05, 2024
In partnership with
Hey Beautypreneurs,
Welcome to this week’s edition of the Beautypreneurs’ Playbook, where we’re here to help Elevate your Beauty Game. This edition is bursting with innovative techniques and insider knowledge about the beauty industry.
Discover how to boost revenue with effective spa upselling strategies and stay trendy with the season’s hottest hair colors. Get the latest scoop from Cosmoprof Las Vegas 2024, and learn about the 3D Nail Trend that's captivating clients.
Elevate your skincare routine with essential habits for firmer skin, explore reasons to start your own makeup business, and gain insights on managing finances to ensure your salon or spa thrives.
Let’s dive in, elevate your beauty game, and turn your passion into unparalleled success. Stay inspired and keep innovating!
✨ESTHETICIANS: EFFECTIVE STRATEGIES FOR UPSELLING SPA SERVICES
Staying on top of the latest hair color trends is essential for any beauty professional looking to elevate their game. In this segment, we highlight the must-have hair colors of the season, ensuring you're prepared to offer the most sought-after looks to your clients.
1. Understanding client needs Conduct consultations and offer enhancements; personalization is more beneficial. 2. Timing is key Suggest relevant add-on services during the initial consultation or at the end of the treatment. 3. Create value with packages Offer bundled service packages at discounted rates to encourage clients to try new treatments. | 4. Communicate with clients Share the benefits of add-ons with client success stories or clearly explain their value. 5. Educate strategically Position recommendations as natural extensions of their current positive experiences. 6. Follow-Up for Engagement Send personalized follow-up messages thanking and reminding clients of their treatment benefits. |
Mastering upselling techniques means you can offer more value to your clients and boost your business success. Let’s make every visit to your spa unforgettable and beneficial for your clients!
🔥THESE ARE THE 6 HAIR COLORS EVERYONE WILL WANT THIS SEASON
 | Staying on top of the latest hair color trends is essential for any beauty professional looking to elevate their game. Discover the must-have hair colors of the season. Samantha Cusick, founder of Sta Studios and Samantha Cusick London, and Jordanna Cobella, British Hairdressing Awards' 2023 London Hairdresser of the Year, shared their insights on the top trends we'll be seeing this year. |
The Top Hair Color Trends for 2024
Lived-In Blonde
One of the most wearable and low-maintenance trends is lived-in blonde. "2024 is all about more lived-in shades with darker roots, offering a low-maintenance option for those looking to extend the time between salon visits,” says CusickExpensive Brunette
For those leaning towards darker shades, "expensive brunette" is the way to go. Cobella notes that 2024 will focus on "quiet luxury hair," including rich, luxurious brunette shades.Balayage
"2024 marks the return of balayage," says Cusick. "I foresee a wave of clients embracing the natural, low-maintenance vibe of balayage." This trend is ideal for those who prefer fewer salon visits.Red and Copper Tones
Cusick predicts that the vibrant copper and red tones that dominated 2023 will continue to be popular. "These shades bring a fierce and fiery vibe that's perfect for a fresh start in the new year."Golden Glow
The "golden glow" trend, features a subtle glaze noticeable in natural light. "It mimics that golden-hour glow from a pink sky.Peach Tones
Already popular in fashion, peach tones are set to make waves in the beauty world too. These warm hues offer a fresh, unique look.
By offering these trendy hair colors, you'll stand out in the beauty industry, showcase your expertise, and keep your clients thrilled with the latest styles. Let's make sure you’re always ahead of the game!
🤩THE BEAUTY TRENDS THAT DOMINATED COSMOPROF LAS VEGAS 2024
To truly elevate your beauty game, it’s crucial to stay informed about industry trends. This article covers the standout beauty trends from Cosmoprof Las Vegas 2024, providing insights into what’s hot in the world of beauty products and techniques.
The 2024 CosmoProf Las Vegas event at Mandalay Bay drew over 20,000 attendees and 1,100 exhibitors, including brands like B.Kolor, Fiabila, and TikTok, which showcased its TikTokShop program.
Highlights included the City of Hope gala honoring Jessica Philips of Ulta Beauty, which raised over $850,000, and "Cosmo Talk" panels featuring leaders from Estée Lauder Companies, Summer Fridays, and Curie body care. Key trends: AI-powered sampling technologies, powder shampoos and conditioners, and a resurgence of traditional beauty practices.
Small Wonder won the hair-care innovation award for its powder-to-lather shampoo, developed with a focus on sustainability, the importance of quality in addition to eco-friendliness, with the product's unique encapsulation technology.
Shikohin, a brand inspired by Japanese forest bathing and traditional herbal medicine, stood out in the body care category with its mushroom-based products. The brand, along with others like La Rouge Francais and Bejou skincare, showcased a blend of technology and ancient beauty rituals.
Integrate these trends into your services and products to keep your business innovative to keep your clients coming back for more.
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