Your Path to Business Success: Quartz Nails, Pinterest Secrets & Client Subscriptions

ATTENTION BEAUTY PROS! Ready to ditch the endless application process and take control of your career?

Hive.ing is your go-to platform for effortless job searching and career growth in the beauty industry. Claim your personalized beauty page today and start showcasing your portfolio while connecting with businesses looking for your unique talents.

Why Choose Hive.ing?  

• Personalized Page: Showcase your stunning portfolio.

• Direct Connections: Connect with businesses seeking your unique talents.

• Expertise Front and Center: No more generic job sites or hidden skills.

• Career Launchpad: Whether you're a cosmo, nail tech, esthetician, or stylist, we’ve got all beauty skills covered.

Don’t wait—claim your free page today!

💅🏻NYFW: QUARTZ NAILS ARE THE NEW CHROME

How to Get Quartz Nails

If you're looking to recreate the manicure at home, there are a few ways to do it. You may press on Nails, which adds length; then, it's time to add the quartz effect.

For the Prabal Gurung runway show, Edwards says "Mix a nail-art paint in white” with your favorite clear top coat from BlankBeauty (use promo: HIVE) to get a soft white consistency "With a striper brush, brush a line from the tip halfway up the nail in an 'S' motion, " Edwards says to continue this motion until you've reached your desired effect, then allow the nails to dry and finish off with a top coat.

Edwards' design featured a quartz tip on a nude base — a fun take on a French manicure. However, you can opt for more of a quartz-forward design if you'd like. You can also play with different base colors, like tones of blue, green, and yellow.

If you want to leave it to the professionals, keep scrolling for some quartz nail inspiration you can bring with you to your next manicure appointment.

📌PINTEREST SEO: BOOST YOUR BRAND TRAFFIC

Unlike Google, Facebook, or Amazon, Pinterest allows for a creative approach to content sharing, offering room for storytelling and innovation. But like traditional SEO, Pinterest SEO relies on keyword optimization, social engagement, and user behavior metrics. Below are steps to help you make the most of this platform.

1. Set Up for Success: Start by creating a Pinterest Business account to access analytics and advertising tools. Choose an SEO-friendly username and optimize your profile with relevant keywords. Create at least one board with a clear, descriptive title that reflects your content.

2. Prepare Your Website: Connect your website with Pinterest by adding the Pinterest tag and a “Save” button to encourage users to pin your images. This will also allow you to track conversions and segment your audience.

3. Define Traffic & Conversion Goals: While Pinterest may take longer to drive conversions than other platforms, it remains a powerful tool for lead generation. Begin by setting realistic traffic goals and gradually build trust with your audience. Avoid pushing overly commercial messages until you've built a solid reputation.

4. Conduct Keyword Research: Use Pinterest’s guided search feature and Promoted Pins to find the best-performing keywords for your niche. Explore subcategories to uncover specific terms relevant to your audience, and optimize your content accordingly.

5. Optimize Boards and Pins: Organize your boards based on keyword research and use high-quality, long-format images (1,000px by 1,500px) with eye-catching colors. Include keyword-rich titles to enhance visibility and user engagement.

6. Schedule and Engage Consistently: Tools like Tailwind allow you to schedule Pins regularly, which helps maintain visibility. Consistent engagement will increase your profile’s reach by following relevant boards and influencers.

7. Try Pinterest Ads: Pinterest Ads can drive both organic and paid traffic. Consider using various ad formats, such as Standard Pins, Video Pins, or Shopping Pins, to see what resonates with your audience.

🤝🏻BUILDING A SUSTAINABLE BEAUTY BUSINESS: CLIENT RELATIONSHIPS AND CUSTOMER SERVICE

The journey from skills to success in beauty isn’t just about mastering the latest trends or offering the best products—it’s about building strong client relationships and providing exceptional customer service. While skills and great products attract customers, personal connections and memorable experiences keep them.

The Importance of Client Relationships: Strong client relationships are key to a thriving beauty business. Building trust and loyalty turns visitors into repeat clients and brand advocates. Valued clients are more likely to return, recommend your services, and leave positive reviews. By understanding and catering to their needs, you offer a personalized experience that makes them feel appreciated.

Delivering Exceptional Customer Service: Exceptional customer service means exceeding client expectations at every step. Greet warmly, listen closely, and communicate clearly. Consistency is crucial, from maintaining a clean environment to offering thoughtful touches like refreshments and follow-up messages. Small gestures, such as personalized reminders or discounts, can enhance the client experience and build stronger relationships.

Incorporating Client Feedback: Gathering and acting on feedback is key to improving services and boosting client satisfaction. Use various channels like in-person conversations, follow-up emails, surveys, and social media to collect feedback. Ask specific questions such as "What did you enjoy most about your visit?" or "How can we improve next time?"

After collecting feedback, address any recurring issues and communicate the changes you've made. This shows you value client input and are committed to continuous improvement, fostering appreciation and loyalty.

📹4 VIDEO MARKETING BEST PRACTICES FOR SALON PROS TO ACCELERATE BUSINESS GROWTH

If video marketing makes you uncomfortable, you’re not alone! But with 85%+ of all consumer internet traffic coming from video, skipping it isn’t an option for salon professionals looking to grow their business. Here are four best practices to get you started:

1. Educate & Add Value Make every video count by offering tips that truly help your viewers. Whether it's haircare routines or style tutorials, your content should leave clients feeling like they’ve learned something valuable.

2. Keep it Short & Snappy With an average attention span of just 8 seconds, get to the point. Plan your video, even if it’s just a quick outline, to make sure your message is clear and impactful.

3. Use Caption 85% of Facebook videos are watched without sound. Captions help ensure your message gets across even with the volume off. Try Instagram’s automatic caption feature or use apps like MixCaptions.

4. Focus on Quality Good content makes all the difference with 95 million videos uploaded to Instagram daily. Good lighting, clear audio, and concise content will help your video stand out and attract new clients.

Bonus Tip: Whether you're a video pro or just starting, the key is to show up authentically and consistently.

🏆SUBSCRIPTION MODELS FOR SOLOPRENEURS: STEADY GROWTH IN THE BEAUTY INDUSTRY

In the ever-evolving beauty industry, subscription models have emerged as a powerful tool for solopreneurs looking to boost their business growth. The beauty of this model lies in its simplicity and the tangible results it can deliver. By offering a subscription service, you can create a steady stream of income while building lasting relationships with your customers. Let’s explore how you can easily incorporate this model into your business and see real benefits.

How to Get Started: Starting a subscription service doesn’t have to be complicated. Begin by identifying your niche and understanding your target audience. For example, if you specialize in organic skincare, consider offering a monthly kit that includes a selection of your best-selling products. Platforms like Cratejoy and Subbly make it easy to set up your subscription service without needing extensive technical knowledge. They provide user-friendly templates and tools to help you manage payments and deliveries seamlessly.

Create Value with Personalization: One of the key advantages of subscription models is the ability to offer personalized experiences. Customers love feeling special, so consider including a short survey during the sign-up process to understand their preferences. For instance, if you run a makeup subscription box, you could ask about their skin tone and favorite product types. This approach not only enhances customer satisfaction but also increases retention rates. According to a study by McKinsey, personalized experiences can lead to a 10-30% increase in customer retention.

Promote Convenience and Discovery: Subscriptions are all about convenience. Customers appreciate the ease of receiving curated products delivered right to their doorstep. To maximize this benefit, highlight the convenience of your service in your marketing efforts. Share testimonials from satisfied customers who love discovering new products each month. For example, a beauty subscription service like Ipsy has successfully built a community around the excitement of unboxing new beauty items, leading to a loyal customer base.

Measure Your Success: Implementing a subscription model can yield tangible results, but it’s essential to track your progress. Use analytics tools to monitor subscriber growth, customer retention rates, and overall revenue. For instance, you might notice that after launching your subscription service, your monthly revenue has increased by 25%. This data can help you refine your offerings and marketing strategies, ensuring continued growth.

Engage with Your Community: Building a thriving subscription business is not just about the products; it’s also about creating a community. Engage with your subscribers through social media, email newsletters, and exclusive events. Encourage them to share their experiences and feedback, which can provide valuable insights for improving your service. Brands like FabFitFun have built strong communities by actively involving their subscribers in decision-making processes, such as voting on future products.

Conclusion: Incorporating a subscription model into your beauty business can be a simple yet effective way to drive growth and foster customer loyalty. By focusing on personalization, convenience, and community engagement, you can create a subscription service that resonates with your audience and delivers tangible results. So, why not leap? Start exploring how a subscription model can elevate your beauty business today!

🦋MULTISENSORY WELLNESS: A GAME-CHANGING TREND FOR BEAUTY BUSINESS OWNERS

The beauty and wellness industry is transforming. It's no longer just about getting a manicure or facial — it’s about leaving the appointment feeling rejuvenated, refreshed, and recharged.

Today, beauty treatments are as much about well-being as they are about appearance. This shift is driving businesses to offer multisensory, holistic experiences designed to enhance how clients feel in every way.

Traditional services are evolving, with innovative treatments like cryotherapy gaining popularity. This process gives the skin a radiant glow and leaves clients feeling invigorated and energized. Other temperature-based treatments, such as infrared saunas and cryolipolysis, are on the rise, offering a fresh approach to beauty.

Sound therapy is making waves, too :) More treatments now incorporate binaural beats — sound frequencies that help reduce stress and promote relaxation. Imagine getting your makeup done while soothing sounds create a meditative atmosphere. It’s the ultimate level of calm.

And let’s not forget about scent. While fragrance has always played a role in wellness, technology is now taking it further. Companies like Aromajoin are developing devices that release personalized fragrances based on mood or preference, enhancing the sensory experience of any treatment.

What’s next for beauty and wellness?

The future of beauty and wellness is all about engaging the senses. Businesses are increasingly offering multisensory treatments, like aromatherapy and chromotherapy (color therapy), to enhance core services and provide a more holistic experience.

Fast forward to 2028 and beyond, and we’ll see advanced sensory technology play a key role in shaping fully immersive, personalized treatments. These innovations will make it easier than ever for clients to nurture their mind, body, and spirit.

FEATURED JOB OPENINGS

• New Braunfels, TX | Cosmetologist for Waxing |

  $15 - $30/hour. Location: European Wax Center

• Sugar Land, TX | Licensed Esthetician |

  $25 - $45/hour; F/T, P/T. Location: Waxing The City Sugar Land

• Katy, TX | Nail Technician |

  $25.63/hour; F/T, P/T. Location: LA BELLA NAILS & SPA

• Dallas, TX | Hairstylist | 

  $50 - $100/hour; F/T, On-call. Location: Mobile

• Plano, TX | Manicure Instructor

  $22 - $25/hour ; F/T. Location: Tint School of Makeup & Cosmetology

• Houston, TX | Licensed Cosmetologist Braider 
  $20 - $35/hour; F/T, P/T. Location: J. C. Penney Salon Memorial City Mall

UPCOMING EVENTS

• Sep 18 | The Greatest Spa Showcase | Chicago, IL

• September 18 | Make Up in New York 2024 | New York, NY

• September 21 | Cara mia Make Up Designs | Savannah, GA

• Sep 16 |  Moment of Beauty 2nd Annual Makeup Workshop | Grove, TX

JUST FOR FUN

🐾: Straight Shooters

💫: Eagle Nebula

😵: Slacker

🛦: Lights Out (eclipse)