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Boost Your Massage Business, Sunscreen Safety, and Spa Financial Management
Marketing tips, K-Beauty insights & Financial Strategy
Team Hive
July 29, 2024
In partnership with
Hey Beautypreneurs,
This edition is packed with tips and trends to fuel your beauty biz! Get ready to level up your massage practice with smart marketing moves and learn all about keeping your skin safe this summer with essential sunscreen tips.
For those who adore K-Beauty, we’ve got the scoop on the hottest trends from Cosmobeauty Seoul 2024. Estheticians, don’t miss out on our strategies for upselling spa services, plus a pro guide to perfect nail measurements.
And if you're looking to refine your skills, we’re featuring the top 10 hair-cutting techniques every professional should know to keep your services sharp and stylish.
Thinking of branching out? Our quick guide to starting a waxing business has you covered. And for all the spa owners out there, check out our essential financial management tips to keep your business thriving.
Dive in, stay informed, and continue to thrive in the ever-evolving world of beauty and wellness!
Have feedback or ideas? Reach out to us at [email protected] – we’d love to hear from you!
✨BOOST YOUR MASSAGE BUSINESS: MARKETING TIPS TO GROW YOUR CLIENTELE
Expanding your massage therapy clientele can be challenging, especially in an economic climate where people are cutting back on perceived luxury services. Unfortunately, no analytics tool provides hard data on the health benefits and cost savings of regular massage therapy. So, how can you attract more clients? Check out these effective marketing strategies to help you get started!
Top Massage Marketing Strategies
Implement a Loyalty Program: Encourage repeat visits and attract new clients by promoting your rewards program with marketing channels.
Offer Package Deals: Provide discounts on service bundles to gain upfront payments or partner with local spas or salons for joint deals.
Find Your Specialty: Stand out by specializing in a niche areas and network with related health professionals for referrals.
Consider Mobile Services: Offer mobile massages to avoid the end-of-session commute, especially popular in urban areas or events.
Partner with Corporations: Offer corporate discounts to local businesses for employee wellness programs.
Utilize Social Media: Engage clients with social media platforms, create business profiles; keep content fresh and informative.
Use Email and SMS Marketing: Send promotions and appointment updates via email and SMS to fill gaps in your schedule.
Want to see more tips? Read the full marketing massage strategies!
✨SUN SAFETY: WHAT YOU NEED TO KNOW
 | The debate over sunscreen safety continues, balancing concerns about chemical ingredients against the dangers of long-term sun exposure. Some chemical ingredients in sunscreens have been linked to hormone disruption, allergies, and even carcinogenic effects. Additionally, certain sunscreens are banned in places like Hawaii due to their harmful impact on coral reefs. |
A 2020 FDA study found 12 common sunscreen chemicals entered the bloodstream after a single use, surpassing safety thresholds and lingering in the body for up to 21 days.
Mineral sunscreens, featuring zinc and titanium dioxide, are considered safer. These ingredients, approved by the FDA as "generally recognized as safe and effective" (GRASE), reflect and refract UV rays to prevent sunburn.
However, their use in powders, sprays, and aerosols raises concerns about inhalation risks. Manufacturers often use nanoparticles to make these formulas more translucent, reducing the white cast on the skin.
Boosters like butyloctyl salicylate (BOS) enhance mineral sunscreen performance and provide a silky feel. However, BOS's structural similarity to the chemical octisalate, reviewed in the FDA's 2020 study, raises safety questions.
Staying informed about sunscreen ingredients and research is crucial for making safe choices. For more insights, listen to ASCP's Esty Talk Ep 264, "Is There a Perfect Sunscreen?" where hosts Ella and Maggie discuss UV filters, boosters, and sunscreen safety.
✨K-BEAUTY: THREE KEY TRENDS SPOTTED AT COSMOBEAUTY SEOUL 2024
Cosmobeauty Seoul 2024, held from May 29th to 31st, featured over 370 exhibitors, mainly from Korea. The event was similar to last year’s but felt much busier, with several big brands returning.
This 38th edition showcased functional beauty innovations, particularly in serums, ampoules, masks, and cleansing oils and balms. Indie perfume houses and home fragrance products were also significant trends, alongside beauty tech and devices in the skincare and wellness sectors.
In face care, cleansing products were prominent, with brands like Frankly, Jumiso, Tenzero, and Bohicare introducing new oils and balms. Korean drugstores' emphasis on separate face cleanser sections highlights their importance.
Other launches included serums and essences from brands like Eleven Huesday, Rootree, Orjena, Kiwiglow, Midha, Lalarecipe, UIQ, and Banobagi, focusing on functionality and skin benefits.
The indie fragrance market, appealing to Millennials and GenZers, featured brands like Lime You, Monthly 121, Arraune, and Login Forest, showcasing personal and home fragrances, and wellness-oriented scented products.
Korea's leadership in beauty tech was evident, with new devices like CGBIO’s Easy L Hair LED scalp care device, a matching LED mask, and Snow2+’s LED pimple patch kit.
Lili empowers your business with the banking features you need, eliminating fees you don’t.
✨YOUR ULTIMATE GUIDE TO MEASURING NAIL SIZES LIKE A PRO
Navigating the world of artificial nails can be tricky, especially when choosing the right size. Check out this guide for how to measure!
Why Proper Nail Size Is Crucial: Selecting the right nail size is not just about beauty; it’s about ensuring the longevity of your manicure and maintaining the health of your natural nails. Incorrect sizes can lead to nail damage and premature lifting of the artificial nails.
Essential Tools for Measuring Nails:
A ruler or measuring tape (measure twice to avoid errors).
A caliper for those who want extra precision
A nail size chart, which is your best friend in this process
Step-by-Step Measuring Guide:
Identify Your Nail Type: Are you using full covers or tips? This affects how you measure.
Length Measurement: Position the ruler from the base (near the cuticle) to the tip and record the length.
Width Measurement: Measure the width at the nail’s widest point to ensure a comfortable fit.
Using a Caliper: For tailor-made precision, especially important for customized nail enhancements, use a caliper.
Consult the Nail Size Chart: Compare your measurements against a nail size chart to pinpoint your ideal size.
🌟TOP 10 HAIR-CUTTING TECHNIQUES EVERY PROFESSIONAL SHOULD KNOW
Hairstyling is an art form that goes beyond skill; shaping confidence, style, and first impressions. This guide explores the top 10 cutting techniques every hairstylist should master, blending classic with modern approaches.
1. POINT CUTTING - Create texture and remove bulk by cutting into hair ends at a slight angle, ideal for a soft, natural look. 2. SLIDE CUTTING - Slide shears down hair shafts to add texture =, suitable for medium to thick hair. Avoid very fine or fragile hair to prevent breakage. 3. DRY CUTTING - Cutting hair dry offers precise shaping based on natural texture and volume, unlike wet cutting. 4. RAZOR CUTTING - Create a softer, textured look using a razor for natural movement and modern styles. 5. TEXTURIZING - Techniques like thinning shears or point cutting remove bulk and blend layers for professional polish. | 6. UNDERCUTTING - Remove lower layer hair to add movement and manageability while maintaining length on top. Suitable Hair Types: Ideal for thick hair to reduce weight, and add edge. 7. LAYERING - Cutting hair at various lengths adds volume and dimension, essential for creating movement. 8. GRADUATION - Cut hair with tension and elevation to create rounded shapes and add fullness. 9. CLUB CUTTING - Cut hair straight across for a clean, even edge, perfect for maintaining strong ends and geometric shapes. 10. DEEP PARALLEL POINT CUTTING - Cut hair deeply and parallel to add texture and movement without losing length. |
In hairstyling, mastering diverse cutting techniques is pivotal. Each method transforms not just hair but also the client’s confidence and style.
✨IS WAXING A PROFITABLE BUSINESS?
The waxing industry is experiencing steady growth, with the number of independent salons and businesses in the US projected to grow by 5.9% next year. The industry, now valued at over $600 million, is expected to continue growing at a 7% annual rate, with estimates reaching $10.5 billion by 2028.
Men's grooming, like "manscaping," is contributing to growth, with the male grooming industry expected to hit $81 billion by 2024. Success hinges on managing expenses and ensuring a healthy return on investment.
How Do I Know If Starting A Waxing Business Is Right For Me?
You should assess your passion for the beauty industry, your willingness to invest time and money into training and equipment, and your ability to manage the operational aspects such as legal requirements, marketing, and customer service. Additionally, consider if you have a solid business plan and are prepared to handle the challenges of entrepreneurship, including financial management and client acquisition.
How Much Does It Cost To Start A Waxing Business?
Waxing salon starting costs depend on what kind of waxing business you’re looking to have. If you’re a freelancer or mobile waxing business and catering directly to clients at their home or business, your costs will be very different than someone renting a chair or owning multiple stations in a salon.
Any-sized waxing business requires a facility for services, equipment, and supplies like a salon wax warmer, employees (even if it’s just you), insurance, tables, chairs, marketing, and a website just to name a few things.
The store owner can be responsible for esthetician and spa management but also serve as a hair removal specialist, receptionist, and marketing professional at their business’s launch.
Ultimately, plan on spending several thousand dollars on hair removal equipment, supplies, tables, and chairs. Monthly rent will vary depending on your location.
✨NAVIGATING FINANCIAL MANAGEMENT: A GUIDE FOR SUCCESSFUL SPA OWNERS
Effective financial management is crucial for the success of a wellness spa. It involves strategically overseeing financial resources to meet business goals and drive growth. Here’s a look at key aspects of financial management and how they contribute to success in the spa industry:
Financial Planning and Budgeting: Projecting revenues and expenses, determining initial and ongoing funding needs, and regularly reviewing the budget to align with business objectives.
Bookkeeping and Accounting: Keeping accurate and current financial records, this includes tracking income, and expenses and generating financial statements.
Tax Compliance: Adhering to tax laws and regulations is crucial to operate legally and avoid penalties. This entails filing tax returns, making estimated payments, and maintaining documentation.
Cost Control: Identifying ways to cut costs and improve efficiency to enhance profitability. This involves analyzing expenses, locating areas for savings, and implementing cost-reduction strategies.
Cash Flow Management: Managing cash flow ensures that a spa can meet its financial obligations. This includes monitoring cash inflows and outflows, and managing accounts payable and receivables.
Investment Analysis: Evaluating potential investments helps align them with a spa’s financial goals. This includes assessing potential returns, risks, and the impact on cash flow.
Effective financial management is essential for a wellness spa's success, ensuring financial stability and profitability. By focusing on financial best practices and planning, spa owners can secure their business's financial health and confidently focus on growth and enhancing services.
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