💰7 SHIFTS TO MAKE A SIX-FIGURE STYLIST

Have you ever wondered what it would take to break through financially and achieve the success you dream of in the beauty industry? If this feels out of reach, you’re not alone. The good news is, that massive success isn't reserved for a select few. It all boils down to one key factor: focusing on the right strategies that can get you there.

That’s why we reached out to six-figure stylists to uncover their exact strategies for success, and we’re excited to share them with you today!

Pricing Shifts: The common belief is that if you want to make more money, you should raise your prices, but that’s not always the case. According to Britt Seva, Thrivers Society CEO and founder, “You’re overbooked, raise your prices,” can be reckless advice. Top stylists have instead found success through:

• Raising prices with confidence.

• Stopping emotional discounting.

• Using pricing tools like the Thrivers Society calculator to avoid basing prices on market comparisons.

• Transitioning to session-based pricing, which works best when your business is poised for growth. Implementing this strategy too early can cause challenges, so it’s vital to assess your business’s readiness.

Schedule Strategies: It’s a myth that you have to work 12+ hour days to achieve success in this industry. Top stylists shared that small shifts in scheduling can make all the difference:

• Slowing down and dedicating specific days to work on the business.

• Being consistent with schedules and maximizing time behind the chair.

• Fully committing to office days to focus on business growth.

Education Shifts: Education is key to staying competitive. The moment you stop learning, you risk falling behind. Successful stylists continuously invest in their education, with shifts such as:

• Prioritizing mentorship and taking advanced classes.

• Committing to consistency in learning, even during periods of frustration.

• Acknowledging blind spots and making efforts to improve.

Structure Shifts: Streamlining your business structure can lead to major growth. Here’s what six-figure stylists have done:

• Bringing on an assistant to increase service revenue.

• Letting go of services they didn’t love to focus on the ones that bring them joy.

• Building systems for client communication and consistently tracking goals.

Marketing Shifts: Building a solid brand and niche market is a game changer. Stylists who’ve thrived have focused on:

• Specializing in specific services.

• Investing in a well-built website that reflects their brand.

• Niching down and only marketing what they want to attract.

Experience Shifts: Enhancing the guest experience leads to more referrals and client retention. Top stylists focus on:

• Prioritizing a high-quality, professional experience.

• Listening attentively to clients’ needs.

• Ensuring every guest feels like they are your number one priority.

Mindset Shifts: Lastly, the mindset you cultivate is crucial for long-term success. Six-figure stylists emphasized:

• Overcoming limiting beliefs about money and deserving success.

• Embracing the mindset that it’s okay to lose clients if it means gaining the right ones.

• Believing in their worth and staying committed to their goals.

Success as a stylist isn’t just about the skills you have—it’s about adopting the right mindset and strategies. The six-figure stylists we spoke to didn’t achieve their success overnight. They worked hard and remained focused on their goals.

💰HOURLY VS. SALARY PAYROLL IN SALONS AND SPAS

Payroll processing in salons and spas can often be a tedious task, but Mangomint aims to change that with its new fully integrated payroll solution. This feature simplifies payroll for employees and contractors by supporting multiple compensation methods like hourly, salary, commission, and tips. It's designed to make the payroll process seamless, fast, and hassle-free.

Mangomint’s Payroll Processing offers features such as accurate payroll runs, interactive reporting, and pay stub access for staff through individual accounts. The system eliminates the need for third-party providers and manual calculations, making handling tax filings, deductions, and adjustments easier. Businesses can run payroll as often as needed without extra costs, ensuring timely payments and stress-free payroll management. Additionally, Mangomint ensures compliance with tax regulations and offers personal guidance for setup.

Mangomint’s Payroll Processing simplifies payroll management for salon and spa owners, helping them run payroll quickly, remain compliant, and provide a smooth pay experience for employees. With easy access to reports and the ability to make real-time adjustments, salon owners can streamline their payroll processes and focus on other aspects of their business.

✨YOUNG ENTREPRENEUR BRINGS THE ‘GLOW’

“I’ve been waxing for four years now, but I’ve been in the beauty industry since 2017,” Heck shares. “After the pandemic, I realized that my true passion lies in waxing—helping my clients feel comfortable and confident during what can sometimes be an awkward process.” Heck’s journey into entrepreneurship was sparked by her desire to create a more welcoming environment than what she experienced in a salon.

Running the business solo, Heck handles everything herself—from booking appointments to providing services, and ensuring her studio remains warm and inviting. “Being a business owner is the most rewarding, yet challenging thing I’ve ever done,” she admits. “When I take a break, everything slows down, but it’s worth it. I wouldn’t trade it for anything.”

Despite the inevitable hurdles of running a business, Heck remains optimistic about Glow and Tell’s future. “I’d love to hire employees eventually, but right now my focus is on building a loyal client base,” she explains. Her formula for success? Striking the perfect balance between affordability and quality has earned her a dedicated following among local customers.

For Heck, Belmar (NJ) feels like the perfect fit for both her life and her business. “I moved from Toms River three months ago, and there’s such a strong sense of community here,” she says. “People genuinely support each other. That’s why I chose to build my business in Belmar—it just feels like home.”

When asked for advice for other women considering entrepreneurship, Heck’s message is clear: “Just go for it. I started with no clients, no real plan—just ambition and determination. It’s been tough, but it’s also been the most rewarding thing I’ve ever done. I love what I do, and I wouldn’t change a thing.”

With a growing reputation for excellence and a deep commitment to her community, Kaylee Heck and Glow and Tell Esthetics are poised to shine even brighter on Belmar’s small business landscape.

💰DEVELOPING PACKAGE DEALS OR MONTHLY MEMBERSHIPS TO INCREASE REVENUE

Attracting and retaining clients requires more than just offering great services. One of the most effective ways to increase revenue, build client loyalty, and create consistent cash flow is by developing package deals and monthly membership programs. These strategies can help cosmetologists offer more value to their clients while encouraging repeat business.

Why Offer Package Deals and Memberships?

Package deals and monthly memberships provide multiple advantages for your salon:

• Increased Revenue: By offering bundled services or regular access to your services through memberships, you can generate more consistent income.

• Client Retention: Clients who sign up for memberships or purchase packages are more likely to return regularly, reducing the risk of losing them to competitors.

• Enhanced Client Experience: These programs offer convenience and added value, creating a sense of exclusivity and encouraging clients to engage with your business long-term.

• Cash Flow Stability: Memberships, in particular, provide a predictable revenue stream, even during slower months.

Developing Attractive Package Deals

Package deals bundle multiple services at a discounted rate, making them appealing to clients who want more for their money. Here are some tips for creating packages:

1. Bundle Complementary Services - Identify services that naturally go together.

• A hair color service with a deep-conditioning treatment.

• A manicure with a pedicure.

• A facial with an eyebrow shaping service.

Offering these in one package creates a sense of convenience and value for clients.

2. Offer Discounts or Add-On Perks - Clients are more likely to purchase packages if they perceive value. This could be:

• A 10-15% discount when purchasing multiple services at once.

• Offering a small free add-on (e.g., a complimentary scalp massage or mini product) when they purchase a package.

3. Seasonal and Themed Packages - Create packages around holidays or special events, such as:

• Wedding prep packages (hair, nails, and makeup services).

• Summer skincare or hydration-focused facials.

• Holiday glam packages (updo, makeup, and manicure).

These can be marketed as limited-time offers, creating urgency and boosting sales during specific times of the year.

4. Customize for Different Budgets - Create tiered packages to cater to different budgets. For example:

• Basic, mid-level, and premium packages that offer varying levels of service.

• A basic package might include a simple haircut and blowout, while the premium package includes a haircut, color, treatment, and blowout.

Creating a Monthly Membership Program

A monthly membership model can be an even more powerful tool for increasing recurring revenue. Here’s how to develop an effective membership plan:

1. Choose the Right Services - Focus on services that clients need regularly. These might include:

• Haircuts or blowouts.

• Monthly facials or skincare treatments.

• Regular nail maintenance.

Clients who regularly need these services will see the value in signing up for a monthly membership that offers them at a reduced rate.

2. Set Pricing and Membership Levels - Offer multiple membership tiers to cater to a wide range of clients:

• Basic Level: Provides 1-2 essential services per month at a discounted rate (e.g., 1 haircut or 2 blowouts).

• Mid-Level: Includes more frequent services or additional perks (e.g., 2 haircuts and 1 conditioning treatment per month).

• Premium Level: Offers VIP-level access to services (e.g., unlimited blowouts, discounts on all other services, priority booking).

Price your memberships based on your service costs while ensuring it’s attractive for clients to commit monthly.

3. Include Exclusive Perks - To make memberships even more enticing, offer benefits to add value beyond the regular services and make clients feel like VIPs.

• Discounts on retail products.

• Priority booking for peak times.

• Invitations to special events or early access to new services.

4. Offer a Flexible Commitment - Clients are more likely to sign up for a membership if they don’t feel locked in for too long. Consider offering:

• Month-to-month memberships with an easy cancellation policy.

• Discounts for clients who commit to longer terms (e.g., 6-month or 1-year memberships).

How to Market Package Deals and Memberships

Once you’ve developed your packages and membership offerings, it’s time to spread the word. Here are some effective marketing strategies:

1. Use Social Media and Email Marketing

• Promote your package deals and memberships through engaging posts on Instagram and Facebook. Share before-and-after photos and testimonials from happy clients.

• Send out a targeted email campaign highlighting the benefits of your new offers, and include limited-time discounts to create urgency.

2. Leverage In-Salon Signage

• Place signage at your salon’s front desk mirrors, and waiting areas that outline the details of your packages and memberships.

• Have your staff promote these offers during check-out, especially for clients who visit frequently.

3. Incentivize Referrals

• Encourage existing clients to refer friends to your membership programs by offering them a small discount or free add-on for each successful referral.

• This not only brings in new clients but also strengthens relationships with your loyal customers.

Offering package deals and monthly memberships can transform your business by driving more consistent revenue, enhancing client loyalty, and differentiating your services from competitors. By bundling services or providing exclusive perks through memberships, you’ll make it easy for clients to commit to your salon.

💅🏻TOP BUSINESS TIPS FOR NAIL TECHS – FROM BEGINNERS TO EXPERIENCED PROS

Starting as a nail technician is an exciting journey, but it can also feel overwhelming. Whether you're just beginning or you're already a seasoned professional, there are always ways to grow your business and skills. To help nail techs of all levels, we’ve compiled a list of essential business tips. Each one is easy to apply and will help elevate your career—without taking more time than a UV cure!

Essential Tips for Nail Techs

1. Leverage Social Media to Attract Clients
A strong social media presence is key for any nail technician. Instagram, Facebook, TikTok, and Pinterest are perfect platforms to showcase your work and reach new clients. Treat these platforms like an online portfolio, posting your best designs to capture attention. On Facebook, create a business page to display your services, prices, and location. On Instagram, use a business account to access valuable analytics, and don’t forget to have fun with TikTok tutorials and Pinterest nail art inspiration. Remember, engagement is just as important as content—connect with your audience through comments and messages!

2. Build Lasting Client Relationships
Creating stunning nails is only part of the job; building strong client relationships is what keeps them coming back. Taking the time to chat, remember their preferences, and follow up after appointments shows that you value them. Consider implementing a referral program to reward clients for bringing in new business. A small personal touch, like recalling a favorite color or nail shape, can have an impact on retention.

3. Join Facebook Groups for Networking
Networking with fellow nail techs is invaluable, especially when you’re starting. Joining Facebook groups is an easy way to connect with the community, exchange tips, and stay updated on trends. Whether you’re seeking advice or support, these groups can be a great resource throughout your career. Check out our list of over 50 groups tailored specifically for nail technicians.

4. Attend Trade Shows for Inspiration
Trade shows offer endless learning opportunities, from new techniques to the latest products. They’re also a great chance to network and gain insight into what’s trending in the industry. Attend workshops, meet vendors, and take notes on anything that sparks your creativity. We’ve compiled a list of upcoming trade shows, so you can find one that fits your schedule and specialty.

5. Protect Your Career with Nail Tech Insurance
No matter how skilled you are, accidents can happen. Nail tech insurance provides coverage in case of unexpected mishaps like infections or allergic reactions. It’s a vital step in safeguarding your business and your peace of mind. Think of it as a protective topcoat for your career! Beauty & Bodywork Insurance (BBI) offers policies starting at just $9.99 per month.

6. Start at an Established Salon
If you're just getting started, gaining experience at a reputable salon can help you build a loyal clientele. It’s also a chance to learn from more experienced professionals and possibly find a mentor. Don’t be afraid to take on less popular shifts at first—it’s all part of laying the foundation for a successful career.

7. Invest in High-Quality Tools and Products
Your tools are the backbone of your business, so investing in high-quality products is essential. Using reliable tools not only makes your job easier but also builds trust with clients who expect top-tier service. Plus, BBI offers coverage for your tools, protecting them in case of damage or theft.

Continual Growth: Keep Learning, Innovating, and Believing

8. Never Stop Learning
The beauty industry is constantly evolving, and staying on top of the latest trends will help you remain relevant. Whether it’s new nail designs, techniques, or products, continual learning is key to your long-term success. Follow fellow nail techs on social media for inspiration, subscribe to beauty magazines, and take advantage of online tutorials and courses. There's always room for growth!

9. Go at Your Own Pace
It’s easy to compare yourself to other nail techs but remember that everyone’s journey is unique. Focus on perfecting your skills at your own pace, and don't rush the process. Take pride in small victories and steady progress toward your goals.

10. Develop a Signature Style
To stand out from the crowd, work on developing a signature style that reflects your creativity. Whether it’s bold designs, intricate nail art, or unique color combinations, clients will begin to recognize your work, helping to build your brand.

11. Believe in Yourself
Confidence is key in any career, especially as a nail technician. Trust your instincts, and take pride in your work. You chose this path because you’re passionate about helping others look and feel their best, and that’s something to celebrate.

FEATURED JOB OPENINGS

• Amarillo, TX | Esthetician/Cryo Tech Specialist |

  $20 - $30/hour. Location: Premier IV and Wellness Weatherford

• Plano, TX | Manicure Instructor |

  $22-$25/hour. Location: Tint School of Makeup & Cosmetology

• Houston, TX | Professional Piercer |

  $20/hour. Location: Painstaking Art Tattoo

• Houston, TX | Licensed Esthetician |

  $18/hour. Location: Bayou City Dermatology

• Houston, TX | Licensed Esthetician |

  $15-$16/hour. Location: Melle Skin Center

UPCOMING EVENTS

• Sep 26 | Women's Hair Health Event  | Melrose, MD

• September 28 | Makeup Class for Women Over 30 \ Dallas, TX

• September 28 | InHer Beauty Health & Wellness Expo 2024 \ Monterey, CA

• Sep 29 |  Premiere Columbus | Orlando, FL

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